Summer is such a fun time for pictures with warm sunshine, glowing light, and all those happy, relaxed smiles. One of the first questions families ask me is, “What should we wear?” And I totally get it. Picking the right family photo outfits can make a big difference in how your pictures turn out. The colors, the fit, the textures, they all come together to tell your family’s story.

Let’s break it all down so you feel calm and confident going into your session. Whether you’re chasing little ones around a field or cuddled up close for snuggles, I’m here to help you feel amazing in front of the camera!

Hi, I’m Ashley! I’m a Minneapolis family photographer and mama who knows just how meaningful these fleeting moments are. Choosing the right family photo outfits is such a fun part of telling your story, and I’m here to help every step of the way. My own journey through motherhood inspires everything I do, and I’ll treat your family with the same love and care I give my own. Take a peek at my portfolio or reach out here to start planning your session. I can’t wait to meet you!

Why Outfits Matter for Your Minneapolis Family Photos

Oh my goodness, outfits really do matter more than most people think! When you choose the right family photo outfits, you’re setting the mood for your whole gallery. Soft colors and cozy textures help create those dreamy, light and airy images we all love. And when everyone looks and feels good, it shows in every single photo.

Think of your outfits as part of the story. Your family’s connection, your unique style, and that special moment in time. Whether we’re meeting at a sun-filled park or a quiet lakeside spot in Minneapolis, the right clothing can make your photos feel even more magical.

Looking for some family photo inspiration? Take a peek at the Rife Family’s session at Centennial Lakes Park and see how their outfits, connection, and a beautiful summer evening came together to create pure magic.

My Go-To Color Palettes for Summer Family Photo Outfits

When it comes to summer family photo outfits, I love keeping things light, soft, and natural. Think soft whites, creamy beige, warm taupe, pale blue, and light sage green. These tones work beautifully with the golden light we get during Minnesota summers and help your family stand out without any harsh distractions.

I also love incorporating gentle patterns, such as small florals or subtle stripes. These add just the right amount of texture without taking the focus away from your faces. The goal is to create a soft and timeless look that lets your love and connection shine through.

When in doubt, I always suggest starting with Mom’s outfit first. Once she finds something she feels beautiful in, it’s much easier to build the rest of the family’s look around it.

What to Avoid Wearing (and Why)

As much as I love helping families choose what to wear, knowing what not to wear can be just as important! Some choices might seem cute at home, but don’t always photograph well. Here’s what I usually recommend skipping for your family photo outfits:

• Neon colors: Bright neon shades can reflect onto your skin and create strange color casts in photos.
• Logos and graphics: These can be extremely distracting and divert attention away from the faces and the emotion in the image.
• Matching outfits: It might be tempting to put everyone in the same color, but too much matching can make photos feel flat. Instead, think about coordinating with a variety of tones and textures.
• Tight or uncomfortable clothing: If you’re not comfy, it’ll show. Select pieces that feel comfortable, allowing you to relax and move naturally.
• Black and dark colors: These can feel heavy, especially in light-filled summer sessions. Softer tones typically appear more airy and warm.

The goal is to choose outfits that help your family feel connected, comfortable, and most of all, you.

Are you an expecting mama? If you’re dreaming of soft, love-filled newborn photos that gently capture those first precious days, I would love to help you remember every little detail. Learn more about my newborn sessions right here.

Coordinating Without Matching: Styling the Whole Family

One of the biggest myths about family photo outfits is that everyone should wear the exact same color. But honestly, some of the most beautiful galleries come from families who coordinate without matching. It’s all about picking a soft color palette and then letting each person’s outfit have its own little moment within that look.

Start with two or three main colors and then mix in a few softer shades or neutrals. You can blend different textures, such as cotton, linen, or knits, to add depth without feeling too busy. Maybe Mom wears a soft blush dress, Dad goes with a light tan shirt and khakis, and the kids have little touches of dusty blue and cream.

When outfits coordinate in this way, your photos feel natural and relaxed. And each family member still gets to show a little of their personality, which I love. It makes the whole session feel more like you.

Thinking about documenting your motherhood journey? This motherhood session is a beautiful reminder of how meaningful these quiet, in-between moments can be. See more here.

Favorite Local Shops + Online Finds

I get asked all the time where to shop for family photo outfits, so I thought I’d share some of my favorite spots! Whether you’re looking for something classic, playful, or a little bit fancy, these shops have the sweetest finds:

• Rylee & Cru: Soft, dreamy styles for littles and mamas. Their pieces are timeless and photograph beautifully.
• Old Navy: A great place for basics! You can often find solid color dresses and neutral tops that mix and match easily.
• Zara: Trendy, modern pieces that still feel classic in photos. I especially love their kids’ section!
• H&M: Affordable and full of soft, simple outfits that work really well for photos.
• J.Crew & J.Crew Factory: Beautiful textures, great neutrals, and lots of pieces that feel elevated but still comfy.
• Local Minnesota boutiques: Pacifier in Minneapolis or Hazel & Rose often carry unique, high-quality clothing that supports small businesses.

No matter where you shop, keep comfort and color in mind. If you feel great in what you’re wearing, that confidence will shine right through your photos.

Final Prep: How to Feel Comfortable and Confident in Front of the Camera

This might be the most important part of all: feeling good in your family photo outfits and being fully present with your loved ones. I always tell my families that the best thing you can wear is confidence and love. The clothes are necessary, yes, but what truly makes a photo beautiful is the connection between you.

Before your session, take a little time to try on your outfits. Walk around in them, play with your kids in them, even twirl a bit if you want to. Make sure everything feels like you. Allow yourself plenty of time and come prepared to make the most of your time together.

Let’s Style Your Family Photo Outfits and Create Memories You’ll Cherish Forever

Choosing family photo outfits doesn’t have to feel stressful. With a bit of planning and a lot of heart, your session can feel like a joyful day with your favorite people. Whether you’re playing in a field or cuddled on a blanket, the result will be a gallery full of love, light, and the moments you never want to forget.

I hope this guide helps you feel excited and ready as you plan your family photo outfits. At the end of the day, what matters most is that you show up as yourselves and love each other. I’ll take care of the rest.

If you’re dreaming of capturing your family just as they are in this beautiful season, I would be honored to be your photographer. You can view more of my work here or reach out at any time to start planning your session. I can’t wait to hear from you!